eBay (www.ebay.com) is the world's largest auction site. Visit its Web site and describe how it delivers value above and beyond that provided by conventional, in-person auctions, such as those you might find advertised in the weekend section of your local newspaper. Describe the ways in which the company communicates this value through its Web site.
Bluefly.com has successfully built its market by providing a great value to consumers. Visit its Web site and describe the ways in which it creates value for consumers and how it differs from a traditional apparel store. Under what circumstances would you shop at Bluefly.com versus a traditional apparel store?
