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  1. Go to www.inventables.com and click on the Product tab. Review the Example Research. Then peruse the Concept Studio. What type of innovations appear on each of these pages? Choose one selection from each and try to imagine potential applications of these ideas. Do you believe the new products will be successful? Why or why not? For which selection, Research or Concept, is it more challenging to come up with an application? Why?


  2. The automotive industry is constantly adding new and different products and technologies to cars and trucks. Conduct an Internet or library database search for innovative new automotive technologies. Choose products that fit each stage of the product life cycle, and justify your choices.







Grewal: Marketing 2e OLCOnline Learning Center

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