What services does JetBlue (www.jetblue.com) offer? Go to JetBlue's Web Site, click on "About JetBlue," then "Why You'll Like Us." Compare the services of JetBlue, American Airlines (www.aa.com) and Virgin America (www.virginamerica.com) to each other using the five service quality dimensions (tangibility, responsiveness, reliability, assurance, and empathy). For www.aa.com, go to "Travel Information," then "During Your Flight," for its services. For www.virginamerica.com, go to "Our Difference," and then "See Our Difference."
Evaluate the ease with which you can make hotel reservations using Marriott's (www.marriott.com) Internet reservation system. Marriott subscribes to the BBBOnline Privacy Program. What is this program? Why do you believe that Marriott includes its seal on its Web site?
