Part 1: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: The Managerial Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources and Competitive Position

Section C: Crafting a Strategy

Chapter 5: Five Generic Competitive Strategies—Which One to Employ?
Chapter 6: Supplementing the Chosen Strategy: Other Important Strategy Choices
Chapter 7: Competing in Foreign Markets
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9: Diversification: Strategies for Managing a Group of Businesses
Chapter 10: Strategy, Ethics, and Social Responsibility

Section D: Executing the Strategy

Chapter 11: Building an Organization Capable of Good Strategy Execution
Chapter 12: Managing Internal Operations: Actions That Facilitate Better Strategy Execution
Chapter 13: Corporate Culture and Leadership: Keys to Good Strategy Execution

Part 2: Cases

Section A: Crafting Strategy in Single-Business Companies

1. Costco Wholesale Corporation: Mission, Business Model, and Strategy*
2. Shearwater Adventures Ltd.*
3. The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio*
4. Competition in the Bottled Water Industry in 2006*
5. Blue Nile, Inc.: World’s Largest Online Diamond Retailer*
6. Eat2eat.com*
7. Panera Bread Company*
8. Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?*
9. Nucor Corporation: Competing Against Low-Cost Steel Imports*
10. The YMCA of London, Ontario*
11. Wild Oats Market, Inc.*
12. Zune: Microsoft’s Entry into the Digital Music Player Market*
13. Skywest, Inc. and the Regional Airline Industry*
14. Competition in Video Game Consoles: Sony, Microsoft, and Nintendo Battle for Supremacy*
15. Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?*
16. Sun Microsystems*
17. Toyota’s Strategy and Initiatives in Europe: The Launch of the Aygo*
18. Econet Wireless International’s Expansion Across Africa*

Section B: Crafting Strategy in Diversified Companies

19. PepsiCo in 2007: Strategies to Increase Shareholder Value*
20. Spectrum Brands’ Diversification Strategy: A Success or a Failure?*
21. Sara Lee Corporation: Retrenching to a Narrower Range of Businesses*

Section C: Executing Strategy and Strategic Leadership

22. Robin Hood
23. Dilemma at Devil’s Den
24. Enterprise Rent-a-Car*
25. Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively*
26. Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel*
27. New Balance Athletic Shoe, Inc.*
28. Ryanair: European Pioneer of Budget Airline Travel*

Section D: Strategy, Ethics, and Social Responsibility

29. Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices*
30. Queensland Rainforest Resort*
31. Smithfield Foods’ Vertical Integration Strategy: Is It Environmentally Correct?

* New to this edition: 28 of the 31 cases are brand new to this edition.