Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 16/e
Arthur A. Thompson, Jr.,
University of Alabama - Tuscaloosa A. J. Strickland III,
University of Alabama - Tuscaloosa John E. Gamble,
University of South Alabama
ISBN: 0073381241 Copyright year: 2008
Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 16e provides an unparalleled case line up. (1) 28 of the 31 cases are new to this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
With the Business Strategy Game, teams of students
run an athletic footwear company in head-to-head competition against companies
run by other class members. Company
co-managers must make decisions relating to plant operations, distribution and
warehouse operations, work force compensation, online sales at the company’s
web site, sales and marketing, and finance. The challenge is to craft and execute
a competitive strategy that results in a respected brand image, keeps your company
in contention for global market leadership, and produces good financial performance
as measured by earnings per share, return on investment, stock price appreciation,
and credit rating. For a quick overview, or to sign up for a live demonstration,
please visit: www.mhhe.com/thompsonsims.
To register for an account, please visit: www.bsg-online.com.
With GLO-BUS, teams of students run a digital camera
company in head-to-head competition against companies run by other class members.
Company operations
parallel those of actual digital camera companies. Just as in the real-world,
companies compete with a product line that consists of both entry-level and upscale, “multi-featured” digital
cameras that are sold worldwide. For a quick overview, or to sign up for a live
demonstration, please visit www.mhhe.com/thompsonsims.
To register for an account,
please visit: www.glo-bus.com.
Premium Content
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2008 McGraw-Hill Higher Education