HelpFeedback
Applegate
Information Center
About the Authors
Book Preface
Feature Summary
Supplements
Table of Contents


Student Edition
Instructor Edition
Corporate Information Strategy and Management: Text and Cases, 8/e

Lynda M Applegate, Harvard Business School
Robert D Austin, Copenhagen Business School and Harvard Bus. School
Deborah L Soule, Harvard Business School

ISBN: 0073402931
Copyright year: 2009

Table of Contents



Introduction Corporate Information Strategy and Management

Case I-1 IBM's Decade of Transformation: Turnaround to Growth

Module 1 IT and Business Advantage

  • Chapter 1 Understanding Business Models
  • Chapter 2 IT Impact on Business Models
  • Chapter 3 IT Impact on Organizations
  • Chapter 4 Making the Case for IT
    • Case 1-1 The Five Competitive Forces that Shape Strategy
    • Case 1-2 Amazon.com: The Brink of Bankruptcy
    • Case 1-3 Canyon Ranch
    • Case 1-4 Boeing's e-Enabled Advantage
    • Case 1-5 Royal DSM N.V.: Information Technology Enabling Business Transformation

Module 2 The Business of IT

  • Chapter 5 Understanding IT Infrastructure
  • Chapter 6 Assuring Reliable and Secure IT Services
  • Chapter 7 Managing Service Delivery
  • Chapter 8 Managing IT Project Delivery
    • Case 2-1 CareGroup
    • Case 2-2 The iPremier Company (A): Denial of Service Attack
    • Case 2-3 Ford Motor Company: Supply Chain Strategy
    • Case 2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell
    • Case 2-5 Strategic Outsourcing at Bharti Airtel Limited
    • Case 2-6 Cisco Systems, Inc.: Implementing ERP

Module 3 IT Leadership

  • Chapter 9 Governance of the IT Function
  • Chapter 10 Leadership of the IT Function
    • Case 3-1 Information Technology and the Board of Directors
    • Case 3-2 Volkswagen of America : Managing IT Priorities
    • Case 3-3 The AtekPC Project Management Office

Concluding Thoughts

  • Case C-1 The ITC e-Choupal Initiative

 


Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.