PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESS

Chapter 1: Introduction

Chapter 2: Individuals and Small Business Start-Ups

Chapter 3: Business Idea Generation and Initial Evaluation

PART 2: DUE DILIGENCE ON THE BUSINESS IDEA

Chapter 4: External Analysis

Chapter 5: Business Mission and Strategy

Chapter 6: Analyzing Cash Flow and Other Financial Information

PART 3: ESTABLISHING THE BUSINESS

Chapter 7: Establishing the Legal Foundation

Chapter 8: Establishing Operations

Chapter 9: Financing and Accounting

PART 4: BUILDING THE BUSINESS

Chapter 10: Human Resource Management

Chapter 11: Marketing

Chapter 12: Financial Analysis

PART 5: OTHER ISSUES

Chapter 13: Exit/Harvest/Turnaround

Chapter 14: Franchising and Purchasing an Existing Business