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Recruiting and Selecting Salespeople


After reading this chapter, you should be able to

  • Understand the key issues that drive the recruitment and selection of salespeople.


  • Identify who is responsible for the recruitment and selection process.


  • Understand a job analysis and how selection criteria are determined.


  • Define the sources for new sales recruits.


  • Explain the selection procedures.


  • Describe salespeople's role in the selection process.












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