| Ethical and Legal Issues in Relationship Selling
After reading this chapter, you should be able to - Understand the importance of ethical behavior in relationship selling and sales management.
- Identify the ethical concerns facing salespeople as they relate to customers and employers.
- Identify the ethical concerns facing sales managers as they relate to salespeople, company policies, and international sales issues.
- Discuss the legal issues in relationship selling.
- Create a personal code of sales ethics.
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