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End of Chapter Video Quiz
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1
When products are complex, customized, and expensive, the most effective approach to personal selling is:
A)missionary
B)technical
C)creative
D)none of the above
E)all of the above
2
Alignment of the company's products with which of the following is crucial to attracting the most customers?
A)customer desires
B)customer wants
C)customer needs
D)quality
E)customer location
3
Which of the following would NOT be considered a main distribution channel?
A)wholly-owned distributors
B)licensed distributors
C)independent wholesalers
D)retailers
E)all of the above are main distribution channels
4
An Internet-based collection of software programs consistent of a marketing module, a sales module, and a service module is a(n):
A)CRP system
B)MRP II system
C)Merchandising system
D)Distribution system
E)CRM System
5
Customer's beliefs after a sale that they have made a poor purchasing choice that lowers their satisfaction is called:
A)buyer's paranoia
B)buyer's remorse
C)buyer's equity
D)buyer's morose
E)buyer's satisfaction





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