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| Mom-preneurship: Stroller Strides This video can be found on the Student DVD.Summary: This NBC segment, as shown on your Student DVD, introduces Lisa Druxer, the founder of the company "Stroller Strides." Druxer is a new mother who left a fulltime career in fitness services to become a full-time mom. With her experience in the fitness industry, a new child, and plenty of time and energy, she found herself exercising while taking her daughter for a walk in the stroller. Druxer is creative and talented with considerable drive and energy. This gave rise to an innovation that combined full-time motherhood with her former career in fitness. The new business start-up integrates mothers spending time with their children with a physical fitness work-out. While new-business start-ups are a high-risk venture, Druxer had the full support of her husband even though she had never run a business before. Today, Stroller Strides is a successful venture with over 100 sites nationwide. Her advice to individuals contemplating a new business startup includes: remaining flexible, having a sense of humor and to cut revenue projections by 50% while increasing by a factor of 2, projected expenses.Discussion Questions
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