This chapter explains the roles entrepreneurs, managers, and employees
play as a company goes about developing its business
model and putting it into operation. First, we discuss how entrepreneurs sense
opportunities both in the environment and within their organizations. Second, we
consider how managers use resources in order to profit from these opportunities.
Third, we look at employees and how, by using an entrepreneurial mindset like
that of their companies' founders, they can contribute to this endeavor and their
own personal success.
To help you develop an appreciation of the challenges you will face once you
begin your career, we then examine the issue of what is appropriate employee
behavior. Finally, we relate employee behavior to career opportunities over the
course of a person's work life and offer guidance about how to obtain a job and get
promoted in a company. By the end of this chapter you will understand how the different
players in a business - entrepreneurs, managers, and employees - working
together can create a successful business model - one that leads to profit for stockholders
and for themselves.
