Multinationals and the Global Environment of Business
Multinationals and the Global Environment of Business
Learning Objectives
After studying this chapter you should be able to:
Describe the role of multinational
companies in global production and trade
today and the way they affect the countries
in which they operate.
Discuss how multinationals are affected by
the political systems of the countries in
which they operate, and especially by the
desire of countries around the world to
pursue free trade and reduce or abolish
tariff barriers.
Describe the nature of the specific forces
in the global environment and appreciate
why they present so many challenges for
multinational companies today.
Describe the nature of the general forces
in the global environment that affect all
companies as they compete in industries
and countries around the world.
Identify the main challenges facing
multinationals in terms of managing global
business commerce and business
occupations and choosing a method of
global organizing.
