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| Use the globalEDGE™ site to complete the following exercises: 1. Your small firm is an energy provider to a variety of markets in the United States and Canada. As such, you have been assigned to determine the general climate of the energy industry for the coming decades. By combining population data with energy consumption estimations, one can analyze trends in energy use per capita and differences in per capita energy use between countries. BP, one of the world’s largest energy companies, provides an annual report with statistical data on energy trends worldwide. Using the BP Statistical Review of World Energy as reference, find which country consumes the most energy per person. How has energy consumption varied with a growing world population? What does this mean for your firm’s future as an energy provider? 2. You are working for a pontoon manufacturer that is considering expansion to South America. An important determinant of the firm’s market strategy to date, upper management strongly believes that bodies of water are an essential element for a pontoon market to develop. Therefore, by analyzing data on each Latin American country’s ecosystem, your firm should invest in the country with abundant bodies of water. On the basis of management’s single criterion, use the EarthTrends resource published by the World Resources Institute to suggest a South American country that best satisfies top management’s ambition. What are other factors that may encourage the expansion of a private boat market? |