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How Does This Organization Measure Up?

http://www.fastcompany.com/magazine/archives/1998
www.fortune.com
www.businessweek.com
www.wsi.com

Many people - including job hunters, employees, managers, investors, and government regulators - have a keen interest in how specific organizations are performing. Here is a chance to evaluate the effectiveness of an organization with a few mouse clicks. Because it has free online access to every article ever published by Fast Company magazine, go to http://www.fastcompany.com/magazine/archives/1998 and find a recent article that deals with an organization that interests you. (Note: if you subscribe to Business Week, Fortune, or The Wall Street Journal, you can gain privileged access to their full-text articles by entering your subscriber information). Read the online article you selected and use the four organizational effectiveness criteria in Figure 17–4 to evaluate its effectiveness. You may want to do a broader Internet search for additional information on your target organization.

1			What particular facts from your reading material did you focus on when gauging the organization"s effectiveness?
2			Which of the four effectiveness criteria were you able to apply? Explain your rationale.
3			How would you rate the effectiveness of the organization you selected? Explain.
4			Is one of the four organizational effectiveness criteria in Figure 17–5 of overriding importance for the organization you selected? Explain.