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Organizational Behavior: Solutions for Management
Paul D. Sweeney, University of Central Florida
Dean B. McFarlin, University of Dayton
Structuring Companies for Effective Competition

Video Discussion Questions

Video: Steve Case of AOL and Gerald Levin Of Time Warner Discuss Their Corporate Merger

Chapter Concepts

  • Understanding structural and organizational effectiveness
  • The importance of structure
  • Types of structures
  • Gaining insight into the division of power
  • Centralization versus decentralization
  • Selection of the most appropriate structure
  • The impact of changing technologies and environments
  • Understanding organic and mechanistic structures



1

Explain and discuss the importance of corporate culture to the success of the merger between AOL and Time Warner.
2

How can division of power and the chain of command affect the success of this large merger? Defend your rationales.
3

What suggestions can you provide to Steve Case and Gerald Levin to help ensure a smooth merger? Explain.




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