Chapter 2 Organizing Perceptions and Avoiding Biases Internet Exercises 1. http://www.3m.com/about3M/index.jhtml This organization dates back nearly 100 years. The company logo 3M is vastly
known and so are its products such as the Scotch brand. According to the executive
summary "3M is committed to continued improvement in its environmental,
safety, and health performance." Examine this site. How do you see this organization’s view of its responsibility
to the environment? Identify three specific accomplishments/goals this company
has set that will benefit the environment. How do these affect the public opinion?
Identify how 3M utilize long-term thinking when it is in the process of development
of new products. Do you believe, 3M as an organization, is managing its corporate
impression effectively? What other aspects/strategies would you recommend for
effective corporate impression management for 3M? Explain. - http://www.exxon.com/index_flash.html
Exxon is a leader in the petroleum industry. It has branches that can be found
in several foreign countries. According to this company’s motto, "Exxon
is the best way to get there." Reflect on the Valdez oil situation. In your opinion, could the Exxon Corporation
have responded differently in that situation? Did Exxon’s corporate impression
suffer as a result of their decisions in this matter? Support your reasonings.
How does Exxon address the issue of legal compliance? What do you believe Exxon
could have done differently in the Valdez situation? Explain. Identify the costs
and benefits of such alternatives. Prepare a short report to discuss with the
class. | 
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