Welcome to the Online Learning Centre.

Students and Instructors<br> There are two editions of this online learning centre, one for students, and one for instructors. You can get to these from the links at the bottom left of this page.

The Student Online Learning Center is designed to enhance your learning and overall understanding of this subject. It contains content specific to this text with excellent online revision with MaxMark, international case studies with PowerWeb, and a daily news feed in marketing from Australian and Asia-Pacific media as part of our press gallery. These materials are designed to help you succeed in your course.

These features are "Premium" content. For access to premium content, you will need a registration code. The registration code is included on the card that came with your new textbook. If you have already registered, just enter your username and password when you are prompted to. If you have not registered to use premium content yet, please click on the First Time Users link to the left.

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