John McGee,
Warwick Business School Howard Thomas,
Warwick Business School David Wilson,
Warwick Business School
ISBN: 0077107063 Copyright year: 2005
Key Features
An analytical approach to strategy: A clear and rigorous analysis of competitive advantage and the relevant micro- and macroeconomic concepts provides students with the theoretical grounding and depth of analysis vital to understanding business and corporate level strategy.
Strong emphasis on strategy in practice: Takes an innovative approach which is both academic whilst remaining highly practical and “hands on”. Dedicated chapters on Risk Management (Ch 14), Managing Strategic Change (Ch 15), Strategy and the Learning Organization (Ch 16) and Corporate Governance (Ch 17), highlight practical applications, helping students to place strategy into the broader context of organization and management.
Coverage of global and contemporary topics: Brings the discipline up-to-date with Chapter 12, Strategy in the New Economy, examining how the explosion of technology has affected strategic decision making. Ch 11, Global Strategies and International Advantage, also emphasises the increasingly global nature of business and the impact this has upon a firm’s decision-making process.
Excellent cases and applied examples throughout: A section of over 30 current cases* are drawn from diverse industry sectors including retail, technology, finance, airlines, not for profit, telecommunications, and other areas, placing strategy into a variety of contemporary international contexts. Covering the range of organisations from SMEs to blue chip companies, there are 1-6 page brief end of chapter cases and longer, more in-depth cases at the end of the text. Each chapter is also punctuated with numerous illustrative case boxes to demonstrate the relevance of strategy concepts and develop an understanding of managing strategically.
Clarity of exposition and well-developed pedagogy: The authors provide clear and well-written explanations of key concepts throughout. Introductions and summaries provide a coherent learning structure for students to follow, and a range of questions and practical assignments at the end of chapter can be used for independent study or as assessed questions that apply strategy to practice. References and suggestions for wider reading provide students with a lead into further research.
Online Learning Centre of additional resources for students and lecturers: The new text is accompanied by an unparalleled range of website resources. Offering a comprehensive package for lecturers and students of strategy, the OLC provides the lecturer with extra materials such as case teaching notes, lecture plans and exam questions. Students have access to a variety of learning resources including self test questions, a glossary of terms and helpful tips for case study analysis. Case study updates will also offer fresh teaching material through the website.
2005 McGraw-Hill Education Europe