Preface
Guided Tour
Acknowledgements Part One: An Introduction to Strategy
1. The Concept of Strategy
2. Strategy and Organisation Part Two: Economic Analysis for Strategic Decisions
3. The Microeconomics of Strategy
4. The Macroeconomics of Strategy
5. Industry Analysis and Competitive Strategy Part Three: Strategy Analysis
6. Competitive Strategy: the Analysis of Strategic Position
7. Competitive Strategy: the Analysis of Strategic Capability
8. Competitive Strategy: moving from theory to practice
9. Corporate Strategy: Adding Value in Multi-Business Firms
10. Corporate Strategy: Mergers, Acquisitions and Strategic Alliances
11. Global Strategies and International Advantage
12. Strategy in the New Economy Part Four: Strategy and Practice
13. Process Analysis for Strategic Decisions
14. Risk , uncertainty and strategy
15. Managing Strategic Change
16. Strategy and the Learning Organisation
17. Corporate Governance Part Five: Strategy as System
18. Analysing and measuring strategic performance
19. Knowledge, information and innovation strategy
20. Total quality, customer value and process impacts
21. Managing business value as a system: value creation from a systems perspective
Challenges in strategy: Final thoughts and Postscript
Case Study Section
Index