Chapter Outline
Characteristics of the Media
New Media and Sports
Video Games and Virtual Sports
REFLECT ON SPORTS: ‘Win at Any Cost’: Video Games as Simulated Sports
Characteristics of Video Games and Virtual Sports
Sports and the Media: A Two-Way Relationship
Sports Depend on the Media
The Media Depend on Sports
Sports and the Media: A Relationship Fuelled by Economics and Ideology
Images and Narratives in Media Sports
The Media Construction of Sports?
BREAKING BARRIERS: Image and Narrative Barriers: From a Special Interest
Story to a Sports Story
Ideological Themes in Media Images and Narratives?
REFLECT ON SPORTS: Meet the Press: It is Not Always Easy for Female Athletes
Media Impact on Sports-Related Behaviours
Audience Experiences with Media Sports
The Profession of Sport Journalism
Sport Journalists on the Job: Relationships with Athletes
Sportswriters and Sports Commentators: A Comparison
Summary: Could Sports and the Media Survive Without Each Other?