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Multiple Choice Questions
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1In the box, “Meet the Press,” it is noted that the media coverage of women athletes
A)no longer involves sexualizing women’s bodies.
B)focuses too much on sports and ignores other parts of women’s lives.
C)is generally consistent with dominant gender ideology.
D)is designed to change the way people think about femininity.


2In the box, “Meet the Press,” it is noted that guidelines and limits for how female athletes are represented in the media will become less contentious when
A)female athletes abandon their hang-ups about sexuality.
B)female athletes have the power to control how they are represented.
C)men in the media abandon their hang-ups about sexuality.
D)all sports have uniforms that meet minimum standards of modesty.


3Compared to past coverage, current media representations of race and ethnicity
A)present fewer narratives that reproduce racist stereotypes.
B)present fewer images of the lifestyles of successful black male athletes.
C)avoid any images of black male athletes as angry and fearsome.
D)ignore the records and achievements of black athletes.


4Covert and unintentional racial and ethnic bias in the media can be reduced by
A)doing more studies of the racial attitudes of all media personnel.
B)hiring more blacks and ethnic minorities in all media jobs.
C)covering all news stories as if race and ethnicity did not exist.
D)using racial and ethnic hiring quotas in all media organizations.


5Research shows that colour-blind media coverage of sports
A)privileges black athletes and disadvantages white athletes.
B)should be the goal of all people in the media.
C)misses important parts of sport reality and reproduces the status quo.
D)allows journalists with knowledge about ethnic groups to get ahead.


6The most effective way to reduce subtle forms of racial and ethnic bias in the media coverage of sports is to
A)demand that all journalists and reporters provide colour-blind coverage.
B)avoid interviews with athletes who complain about racial or ethnic issues.
C)focus on performance issues only.
D)hire more ethnic minority people in media jobs.


7Studies of the relationship between consuming media sports and the actions of spectators show that
A)the media cause people to gamble.
B)people who watch sports on TV are more obese than other people.
C)the media have a positive effect on attendance at all sport events.
D)watching media sports does not influence patterns of sport participation.


8Research on media audiences shows that
A)men and women who live together often watch sports together.
B)“football widows” are more common than many people believe.
C)watching television sports is the primary leisure activity of U.S. adults.
D)watching sports is disruptive for most married couples.


9Sportswriters differ from sports announcers and commentators in that they
A)receive more public recognition.
B)do more investigative reporting.
C)are paid more.
D)have less freedom of expression.


10Tensions between elite athletes and sportswriters has intensified as
A)athletes have discovered that they can write their own stories online.
B)salary differences between athletes and sportswriters have increased.
C)journalists have ignored personal information in stories about athletes.
D)more sportswriters have come from low-income and minority backgrounds.





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