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Multiple Choice Quiz
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1
__________ memory holds information for 15 to 20 seconds and stores it according to its meaning.
A)Sensory
B)Iconic
C)Echoic
D)Short-term
2
Which of the following could be considered a chunk of information?
A)a three-digit area code
B)a single letter of the alphabet
C)a phrase
D)All of these
3
When you look up a phone number, you will be able to remember it longer if you:
A)have a phone with automatic redial.
B)repress the number.
C)rehearse the number.
D)place the number in your working memory.
4
Brad was a contestant on Jeopardy. He won $50,000 by displaying his memory of general knowledge and facts about the world, as well as memory for the rules of logic that are used to deduce other facts. This type of memory is called:
A)nondeclarative memory.
B)procedural memory.
C)episodic memory.
D)semantic memory.
5
Many contemporary researchers regard long-term memory as having several different components called:
A)long-term potentiation.
B)memory modules.
C)chunks.
D)schemas.
6
What do episodic and semantic memories have in common?
A)They are forms of working memory.
B)They are forms of procedural memory.
C)They are forms of declarative memory.
D)They are forms of sensory memory.
7
The __________, which is a part of the brain's limbic system, plays a central role in the consolidation of memories and aids in the initial encoding of information.
A)hypothalamus
B)cerebellum
C)hippocampus
D)thalamus
8
Rita knows that she knows the name of the person who is staring at her. However, no matter how hard she tries, she cannot recall the name. This is an example of:
A)the serial position effect.
B)the primacy effect.
C)the recency effect.
D)the tip-of-the-tongue phenomenon.
9
A retrieval cue is a stimulus that allows us to recall more easily information that is located in long-term memory by triggering associations. Which of the following may be a retrieval cue?
A)a feeling of grief
B)the smell of roses
C)the sound of the ocean
D)All of these
10
As you are taking this test, you realize that your instructor has selected the least difficult method of testing information retrieval. This method is:
A)cued recall.
B)recall.
C)cued retrieval.
D)recognition.
11
To this day, Nikki remembers what she was doing when those jets hit the Twin Towers. She was knitting a baby blanket for her cousin who was expecting her eighth baby. This is an example of:
A)the tip-of-the-tongue-phenomenon.
B)flashbulb memory.
C)an implicit memory.
D)a nondeclarative memory.
12
Several processes account for memory failures. Decay is:
A)the loss of information through nonuse.
B)the erasure of engrams.
C)information in memory disrupting the recall of other information.
D)none of these.
13
Lisa cannot remember her boyfriend's grandmother's name because there are insufficient retrieval cues to rekindle the information that is in her memory. This is an example of:
A)decay.
B)cue-dependent forgetting.
C)proactive interference.
D)retroactive interference.
14
You may not remember your old phone number after you have moved to another state because your new number has replaced it. This is caused by:
A)retrograde amnesia.
B)retroactive interference.
C)source amnesia.
D)proactive interference.
15
A loss of memory that occurs for events that follow an injury is called:
A)Alzheimer's disease.
B)Korskafoff's syndrome.
C)retrograde amnesia.
D)anterograde amnesia.







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