E-Commerce

Chapter 2: The Nature of E-Commerce

Chapter Objectives



  • Illuminate how e-commerce has changed the way people do business.

  • Define the advantages of e-commerce over traditional ways of doing business.

  • Discuss the business problems unique to e-commerce.

  • Identify e-commerce models and how they operate.

  • Find out how one large business has streamlined its value chain.

  • Introduce some of the ways online businesses capture sales.
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