E-CommerceChapter 3:
Retailing on the InternetChapter Objectives
Find out how retail business has evolved since the 1800s. |
| | | Learn what makes todays retailing environment a customized, self-service experience. |
| | | Define major retailer categories. |
| | | Identify the components of a successful e-commerce business. |
| | | Determine the major merchandising issues e-tailers must address in the
e-commerce marketplace. |
| | | Enumerate methods customers use to pay for online purchases. |
| | | Understand how to maintain customer security and privacy during online transactions. |
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