E-Commerce

Chapter 12: Fundamentals of Internet Marketing

Chapter Practice Tests

Select the best answer for the questions below.

1
The process of planning and carrying out the production, distribution, promotion, and pricing of products and services is called _____.
A)management
B)marketing
C)marketing mix
D)the business model
2
The Four Ps are also known as the _____.
A)management mix
B)process of doing business
C)marketing mix
D)business model
3
_____ are distinct groups of people who share certain statistics.
A)Market segments
B)Market mixes
C)Demographics
D)Business mixes
4
_____ educates potential customers about your products and services.
A)Cross-selling
B)Promotion
C)Market segmentation
D)The U.S. Census Bureau
5
Establishing one-to-one relationships with your customers is called _____.
A)virtual marketing
B)promotion
C)market segmentation
D)personalization
6
Small text files written directly onto visitors' hard drives storing user preferences and other information are called _____.
A)SQL
B)meta tags
C)cookies
D)biscuits
7
_____ is based on the principle that the potential customer has agreed to receive marketing messages about a product or service.
A)Virtual marketing
B)Permission marketing
C)Personal marketing
D)Market segmentation
8
All of a business's efforts to collect data for its use is called _____.
A)management search
B)market research
C)permission marketing
D)personal marketing
9
The information recorded in most server logs is called _____.
A)clickstream data
B)meta data
C)beta data
D)marketing data
10
_____ can be used to improve site navigation and create better privacy policies.
A)Clickstream data
B)Personal marketing
C)Metrics
D)Cookies
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