Introduction to Business

Chapter 22: Making Consumer Decisions

Chapter Practice Review Quizzes

1.
Which term refers to a plan that specifies how resources will be spent?
A)budget
B)financial summary
C)spending limit
D)audit
2.
Which often has a plain label?
A)a sale item
B)a generic product
C)a used item
D)a brand-name item
3.
Which is NOT a decision consumers generally make when buying goods and services?
A)where to buy
B)when to buy
C)what to buy
D)why buy
4.
Which of the following is an example of a discount store?
A)Macy's
B)Dillard's
C)Wal-Mart
D)Sears
5.
Which type of store sells well-known brand names at bargain prices?
A)department stores
B)outlet stores
C)limited-line retailers
D)superstores
6.
Which is NOT a factor in determining where to shop?
A)kinds of services sold
B)convenience
C)prices
D)employees
7.
Which type of store might require customers to become a member to take advantage of benefits?
A)discount store
B)limited-line retailer
C)warehouse store
D)superstore
8.
Which phrase is an example of something you might read in rational advertising?
A)"..your breath will be the freshest it can be."
B)"…it gets 23 miles per gallon."
C)"…all your friends will want one."
D)"…it gives you 20% more."
9.
Which is NOT something consumers should do when preparing to shop?
A)study advertisements
B)read consumer publications
C)look for sales gimmicks
D)read labels and warranties
10.
Which is an example of a clearance sale?
A)end of summer sale on swimsuits
B)President's Day sale
C)autumn sale on new skis
D)day after Christmas sale
11.
Which term is used to describe a product advertised to sell at a less than cost to bring customers into a store?
A)discount
B)bargain
C)loss leader
D)gimmick
12.
Which term refers to making unplanned purchases?
A)smart shopping
B)bargain hunting
C)discounting
D)impulse buying
13.
Which term is used to describe an attention getting promotion used to get people into a store?
A)clearance sale
B)sales gimmick
C)loss leader
D)impulse buying
14.
Which term refers to a guarantee from the manufacturer?
A)warrantee
B)contract
C)sales receipt
D)invoice
15.
Which is an unwritten guarantee that covers certain aspect of a product and its use?
A)limited warrantee
B)full warrantee
C)implied warrantee
D)express warrantee
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