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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Disposition, Recycling, Reuse

Chapter Objectives

After completing this chapter, you should be able to:

I.

Understand that disposition is a growth industry that provides many marketing opportunities.

II.

Be aware that product disposition is an increasingly important area for public policy

III.

Know some of the practical implications that disposition has for managers

IV.

Understand the differences between voluntary and involuntary disposition

V.

Know something about the social, individual, and situational factors that affect disposition choices.

VI.

Realize how understanding disposition provides key insights into consumption behavior.




McGraw-Hill/Irwin




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