Chapter Checklists

As a consumer of research, you should be able to

1. Differentiate between manifest and latent content in content analysis
2. Explain the basic processes for conducting a content analysis
3. Assess the appropriateness and adequacy of a category scheme for content analysis
4. Assess the adequacy of the reported intercoder reliabilities for content analysis
5. Assess the validity of a content coding scheme
6. Assess the utility of the content coding results with respect to the research questions and hypotheses
7. Distinguish between content analysis, interaction analysis, and conversation analysis

As a researcher, you should be able to

1. Differentiate between manifest and latent content in content analysis
2. Identify suitable texts or messages to be content analyzed
3. Find or develop a suitable and valid category scheme for content analysis
4. Reliably identify units of analysis to be content coded
5. Reliably apply the content category scheme
6. Calculate intercoder reliabilities for unitizing and coding decisions
7. Relate the coding findings from content analysis to the research questions and hypotheses