Multiple Choice

1		Content analysis, interaction analysis, and conversation analysis are similar in that each:
			A)	is considered a quantitative method.
			B)	is considered a qualitative method.
			C)	uses some form of experimental research design.
			D)	is a method for analyzing content of interaction.
			E)	is a form of humanistic or rhetorical analysis.
2		In content analysis, manifest content and latent content refer to:
			A)	the content itself and interpretations about the content that imply something about the communicators.
			B)	the expected content and the actual content.
			C)	the macro content and the micro content.
			D)	naturally-occurring conversations and stimulated conversations.
			E)	the interpretation of the content made by participants and the interpretation developed by the researcher.
3		The quantitative aspect of content analysis is the:
			A)	the number of participants who produce the content to be coded.
			B)	the frequency counts for each coded element.
			C)	the number of categories the content reveal.
			D)	the number of coders who code the content.
4		Content analysis is not conducted on texts or messages that are:
			A)	captured in writing.
			B)	captured on audiotape.
			C)	captured on videotape.
			D)	spoken; the researcher codes the content in real-time.
5		In content analysis, it is common to see coding schemes with one category identified as "other." This category indicates that a:
			A)	successful coding scheme was developed; everything but one type of response was coded.
			B)	successful coding scheme was developed; "other" is typically a theoretically-grounded category.
			C)	successful coding scheme was developed; the "other" category is used as a comparison to the identified categories.
			D)	successful coding scheme was developed; items in this category will be separately analyzed.
			E)	coding scheme was not successfully developed; the coding scheme is not as developed as it could be.
6		In content coding, a unit of analysis may be:
			A)	words or phrases.
			B)	complete thoughts or sentences.
			C)	themes.
			D)	communication acts, behaviors, or processes.
			E)	all of the above.
7		Using interaction analysis, a researcher codes:
			A)	messages or texts into theoretically-based categories.
			B)	ongoing conversation.
			C)	verbal and/or nonverbal features or functions of conversation.
			D)	all of the above.
8		One of the primary strengths of interaction analysis is that:
			A)	coders are trained on the coding scheme before coding data.
			B)	intercoder or interrater reliability is calculated.
			C)	elements preceding and subsequent to the element being coded are considered in placing conversational elements into categories.
			D)	it is easy to develop and validate an interaction analysis coding scheme.
			E)	it is always easy to distinguish units of analysis.
9		Conversation analysis is a detailed analysis:
			A)	of the kind of normal talk people engage in every day.
			B)	of interaction with the researcher.
			C)	of conversation or dialogue scripted for a television show.
			D)	that produces frequency counts.
			E)	that examines conversation in relationship to participants' scores on other variables.
10		As a method, conversation analysis:
			A)	ignores the structure and order of conversation.
			B)	ignores the intent of communication action.
			C)	analyzes how conversation moves or unfolds.
			D)	produces better results if the researcher cleans up the grammatical and speaking mistakes of interactants.
			E)	uses an unique notation system for each analysis done.