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Introduction to Qualitative Research
Keyton: Communication Research

Chapter Checklists

As both a consumer of research and a researcher, you should be able to

  1. Describe qualitative research and its assumptions
  2. Identify examples of qualitative research
  3. Explain analytic induction
  4. Explain the Interaction Model for Research Design used for qualitative research
  5. Explain the role of a research question in qualitative research
  6. Assess the effectiveness of research questions in qualitative research
  7. Describe different ways meaning is derived from data in qualitative research
  8. Distinguish among the different levels of data in qualitative research
  9. Explain the advantages and disadvantages of qualitative research
  10. Describe issues of reliability and validity that must be addressed in qualitative research
  11. Understand the key differences and similarities between quantitative and qualitative research
  12. Describe how both quantitative and qualitative methodologies can address the same research issue
  13. Explain how to choose between quantitative and qualitative methodologies
  14. Describe the different types of triangulation and their purpose in research