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Introduction to Qualitative Research
Keyton: Communication Research

Multiple Choice



1

Qualitative research:
A)preserves the form and content of human interaction.
B)is not empirically based.
C)is interested in isolating one aspect of the communication phenomenon to study.
D)aims for objectivity.
2

In qualitative research, discourse is:
A)transformed to numerical equivalents.
B)the set of naturally occurring messages used as data.
C)subjected to statistical testing.
D)the statement written by the researcher about the people observed.
3

Analytic induction is:
A)the same as deductive reasoning.
B)achieved when researchers create distance between the research participants and themselves.
C)the discovery and development of theory as they emerge from qualitative data.
D)a type of control required for qualitative methods.
4

In qualitative research, research questions:
A)are quite similar to research questions for quantitative research.
B)provide the researcher with a focus.
C)give the researcher considerable latitude.
D)usually ask "how" or "what."
E)all except a.
5

In qualitative research, data:
A)is restricted to what can be counted.
B)are few restrictions. Anything that can be observed or captured could count as data.
C)must be at the microlevel of evidence.
D)includes the interpretation of the researcher.
6

Threats to reliability and validity in qualitative research are:
A)the same as threats to reliability and validity as quantitative research.
B)nonexistent.
C)more closely tied to the process of the researcher collecting and analyzing the data.
D)ignored if triangulation is present.
7

Triangulation is:
A)the same as operationalization.
B)a qualitative data collection method.
C)a quantitative data collection method.
D)the use of several kinds of methods or data.
E)the dismissal of all concerns regarding validity and reliability.