Internet Exercises

Chapter 11 Exercises

1. Use Yahoo! to find the Web site for a company of your choosing. What values does the site appeal to? How? Do you think the site would be effective for audience members who hold these same values? Why or why not? Does the site appeal to values that audience members might not believe in?

http://www.yahoo.com

2. Health Web sites often appeal to the safety needs of their users. One such site is thehealthchannel.com. What information does the site offer its users? Do you think this information fulfills the viewers' safety needs? How might the site be more effective? Do you think there is any danger in relying on Internet sites for health information? Why or why not?

http://thehealthchannel.com/

3. Access the National Flood Insurance Program's Web site and look at the list of the "Top 10 Facts Every Consumer Needs to Know about the National Flood Insurance Program (NFIP)." How does the list create fear? How does the list use cognitive dissonance? Do you think this list is effective at getting homeowners to purchase flood insurance?

http://www.fema.gov/nfip/c_10.htm