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Persuasion In The Media Age
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Motivational Appeals

Multiple Choice Quiz



1

Which of the following is not true of emotions?
A)Emotions help us to enact social roles.
B)Emotions are learned.
C)Emotions are innate.
D)Emotions are belief systems that guide our responses to feelings.
2

Motivational appeals refer to
A)values.
B)psychological needs.
C)emotions.
D)all of the above.
3

Which emotion refers to desire for retaliation because of a perceived slight, according to Aristotle?
A)anger
B)calmness
C)fear
D)pity
4

Which need refers to a person's desire for affection and belongingness?
A)love
B)esteem
C)physiological
D)safety
5

Which need refers to a person's desire to be protected from criminals?
A)love
B)physiological
C)safety
D)esteem
6

Which need refers to the desire to achieve all that we can?
A)esteem
B)self-actualization
C)self-realization
D)love
7

According to Rokeach, instrumental values
A)include equality.
B)include pleasure.
C)guide the means by which we live.
D)all of the above.
8

Motion pictures
A)have a greater effect on an audience's emotional state than still images.
B)have no effect on an audience's emotional state.
C)have a lesser effect on an audience's emotional state than still images.
D)none of the above.