Internet Exercises

1. Visit the Web site listed below and read the analysis of Nike's Web site. The author uses the five canons to evaluate Nike's effectiveness in communicating with the public. Do you agree or disagree with the author about Nike's effectiveness? Why? What would you suggest Nike do to make the site more effective?

http://www.aber.ac.uk/media/Documents/S4B/semiotic.html

3. Read the pages about agenda setting at the site listed below. Do you agree with the author's analysis of agenda-setting's influence on political elections? Why or why not? How practical are the solutions suggested?

http://www.niu.edu/newsplace/agenda.html