Persuasion In The Media Age

Theories of Persuasion

Multiple Choice Quiz


1	A persuasion theory is a
		A)	complex statement about relationships.
		B)	hypothetical construction concerned with demonstrating truth.
		C)	set of statements designed to describe, explain or predict reality.
		D)	a set of variables and their corresponding attributes.


2	A persuader's use of logic is called
		A)	forensics.
		B)	ethos.
		C)	logos.
		D)	pathos.


3	Deliberative speeches deal with
		A)	a future action.
		B)	a past action.
		C)	judicial affairs.
		D)	a current action.


4	"The map is not the territory" means that
		A)	symbols do not accurately reflect what they represent.
		B)	symbols do not provide the scale to real events.
		C)	land masses are always changing.
		D)	geography is impossible to study.


5	Topoi refers to
		A)	the central argument of a speech.
		B)	the introduction to a speech.
		C)	common arguments a persuader may use.
		D)	the conclusion to a speech.


6	We learn codes from
		A)	culture
		B)	schools
		C)	families
		D)	all of the above.


7	Peripheral persuasive cues include each of the following except:
		A)	music.
		B)	logical arguments.
		C)	computer graphics.
		D)	spokespersons.


8	The audience-oriented theories best reflect whose definition of persuasion?
		A)	Aristotle's
		B)	Fotheringham's
		C)	Burke's
		D)	Borchers's


9	The one shot model of attitude change:
		A)	is not viewed as valid by many researchers today.
		B)	explains that media have a powerful impact on audiences.
		C)	assumes audiences cannot limit the media's power.
		D)	all of the above.


10	Which theory argues people engage in fantasy sharing?
		A)	Symbolic convergence theory
		B)	Agenda-setting
		C)	Uses and gratifications
		D)	Cognitive dissonance

2002 McGraw-Hill Higher Education

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