Internet Exercises

1. Visit the two Internet sites described in the book as examples of convergence, Oxygen Media and MSBNC. What are the different features each site includes? How do these features work together to persuade audience members? What additional features might be included on these sites?

http://www.oxygen.com/

http://www.msnbc.com/

2. Visit the site listed below that evaluates Internet hoaxes and do a search for a chain letter that you have received through e-mail. Or you might search for one of the hoaxes we have discussed: Bill 602p. What makes people believe these hoaxes? How can we evaluate such messages? How can these messages be stopped?

http://www.f-secure.com/news/hoax.htm

3. Professional persuaders must use media to help them reach their audiences. Explore the sites below for ideas and suggestions as you put into practice the ideas of Chapter 4.

http://www.ksg.harvard.edu/case/3pt/berkovitz.html

http://www.channelseven.com/newsbeat/2000features/news20000720.shtml

http://www.pma-online.org/newsletr/feb2-98.cfm