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Persuasion In The Media Age
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Media Influences on Persuasion
Multiple Choice Quiz
1
Which of the following is not a characteristic of traditional media audiences?
A)
anonymous
B)
potentially large
C)
heterogeneous
D)
institutional
2
Which form of the word "media" is most appropriate?
A)
singular
B)
plural
C)
singular or plural
D)
neither singular nor plural
3
The term "mediated realities" means that
A)
our perception of the world is based on our real experiences.
B)
our perception of the world is based on images we have of the world.
C)
media do not play an important role in creating our perceptions of the world.
D)
all of the above.
4
The repeal of which law prompted the development of talk radio?
A)
The Rudmann Act
B)
Fairness Doctrine
C)
Emancipation Proclamation
D)
Bill of Rights
5
Which percentage of the American public watches television?
A)
90-100
B)
85-89
C)
75-84
D)
less than 75
6
The Internet has influenced persuasion in each of the following ways, except:
A)
The Internet cultivates a view of the world in which audience members fear crime.
B)
The Internet allows persuaders to target specific audience members.
C)
The use of hypertext gives control to the audience member.
D)
The Internet allows for interaction between persuader and audience member.
7
"Cross pollination" refers to
A)
the promotion of a food company with a movie or television show.
B)
the use of news anchors on several news broadcasts.
C)
the use of advertising for the local news broadcast.
D)
the use of one medium to foster viewership of another.
8
Bennett's argument about news rests on his view of the media as
A)
interested in the public good.
B)
capable of expressing multiple viewpoints.
C)
an objective seeker of truth.
D)
a profit-making industry.
9
The amount of news covered in a local newspaper is determined by
A)
the amount of advertising sold for that issue.
B)
the public's interest in current events.
C)
the amount of news that journalists have written on that day.
D)
the amount of news that took place on a particular day.
10
Anonymous sources
A)
are used frequently by reporters.
B)
do not allow the public to fairly evaluate what is said.
C)
often influence what the public believes to be true.
D)
all of the above.
2002 McGraw-Hill Higher Education
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2002 McGraw-Hill Higher Education