Internet Exercises

1. In the chapter, we discuss the use of anonymous sources to promote the movie Password. Look at the URL listed below to learn more about the marketing strategies used for the movie. Do you think such marketing is effective? Is it ethical?

http://www2.bc.edu/~friedmao/MaoFrieder.html

2. Locate the Web site for Secretary of State Colin Powell. Read some of his speeches and his biography. Do you think Powell is credible? Why or why not?

http://www.state.gov/secretary/

3. Use Yahoo to search for the Web site of your favorite brand of car, soft drink, or fast food restaurant. What is the image of the company? Does the online image of the company agree with your previous image of the company?

http://www.yahoo.com/