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Persuasion In The Media Age
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The Persuasiveness of the Source

Multiple Choice Quiz



1

Which of the following statement about credibility and audiences is true?
A)Credibility is a judgment made by a persuader about his or her believability.
B)Credibility remains constant over time.
C)Credibility is a social construct that is created through communication.
D)Credibility remains the same from one audience member to the next.
2

Which variable of ethos refers to an "ability for doing good."
A)virtue
B)goodwill
C)valor
D)wisdom
3

Which variable of source credibility refers to the degree to which an audience trusts a source?
A)wisdom
B)safety
C)dynamism
D)valor
4

Which characteristic of an image refers to its adherence to common sense?
A)believable
B)synthetic
C)vivid and concrete
D)simplified
5

Which aspect of creating an image involves surrounding the image with other symbols that the audience believes to be credible?
A)message composition
B)message salience
C)message importance
D)message credibility
6

Which function of nonverbal communication refers to the ability of eye movement to signal a readiness to communicate?
A)power
B)attention
C)persuasion
D)regulatory
7

Which image repair strategy attempts to offset the negative feelings resulting from the source's offensive act?
A)minimization
B)corrective action
C)denial
D)bolstering
8

Which of the following is not a reduction of offensiveness strategy?
A)transcendence
B)counterattack
C)minimization
D)provocation defense
9

Positive indicators of perceived power include all of the following except,
A)the option to approach another person.
B)relaxed posture.
C)relative absence of gestures.
D)erect posture.
10

Which Aristotelian word refers to the persuasiveness of the source?
A)pathos
B)topoi
C)logos
D)ethos




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