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Behavioral Statistics in Action Book Cover Image
Behavioral Statistics in Action, 3/e
Mark W. Vernoy, Palomar College
Diana J. Kyle, Fullerton College

Experimental Design

Learning Objectives

Upon completion of this chapter, students should know

How to generate, define, and identify null and research hypotheses.

How to define and differentiate between the three major classifications of variables.

The purpose and fundamental elements of true experiments.

The impact of experimenter bias and demand characteristics to experimental findings.

How to define and distinguish between within-subjects, between-subjects, and mixed designs.

How to identify and to distinguish between the one-tailed and two-tailed hypotheses, and define their purposes.

The conceptual meaning of statistical significance.

How to define and differentiate between Type I and Type II errors in statistical decisions.

The concept of, factors that influence, and impact of statistical power in analyses.