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Learning Objectives
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Upon completion of Chapter 23, the student should be able to:
1.
Articulate the limited effects model and its relationship to Uses and Gratifications theory.
2.
Identify, explain, and exemplify the evolution of Uses and Gratifications theory.
3.
Present the various needs gratified by the media and examples of each.
4.
Define the media consumer.
5.
State how new media has been examined using a Uses and Gratifications theoretical framework.







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