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Multiple Choice Quiz
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Read each question carefully and select the best answer.



1

The notion that average people are victims of the powerful forces of the media depicts:
A)Mass Medium Theory
B)Mass Society Theory
C)Societal Thinking Theory
D)Social Effects Theory
2

If smart people and more secure people are better able to defend themselves against unwanted media influence, they are following the:
A)independent means perspective
B)individual differences perspective
C)independent personality perspective
D)individual development perspective
3

Researchers in Uses and Gratifications Theory ask the question:
A)Why is the media reacting to the public?
B)What do consumers do with the media?
C)What consequences do the media have on the public?
D)What types of media affect people?
4

The earlier and pioneering work of the Uses and Gratifications Theory examined:
A)storytelling
B)radio and newspapers
C)family histories
D)television
5

The relationship we have with people we only know through the media is called:
A)parasocial interaction
B)mediated relational development
C)tele-relationships
D)televised interactions
6

Among the needs gratified by the media, the need to acquire information, knowledge, and comprehension is known as a(n):
A)cognitive need
B)affective need
C)social integrative need
D)tension release need
7

Among the needs gratified by the media, the need to enhance credibility, confidence, and status is known as a:
A)cognitive need
B)personal integrative need
C)social integrative need
D)tension release need
8

Which of the following is NOT one of the ways of classifying audience needs and gratifications?
A)diversion
B)personal relationships
C)personal identity
D)observation
9

Audience members' use of media reflecting their existing interests is called:
A)imperviousness to influence
B)activity
C)selectivity
D)acclimation
10

The "fraction of selection" looks at the expectation of _______ and ______required.
A)success; effort
B)punishment; resources
C)reward; resources
D)reward; effort







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