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The Business Environment
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Student Edition
Instructor Edition
The Business Environment, 6/e

Adrian Palmer, Professor of Marketing at the University of Wales
Bob Hartley, Associate Dean, Northampton Business School

ISBN: 9780077119
Copyright year: 2008

Welcome to the Online Learning Centre for The Business Environment, 6th edition

Palmer and Hartley's The Business Environment 6e This up-to-date and engaging textbook explores the complexity of forces that make up our business environment, showing how these forces impact on businesses and in turn how business decisions impact on the environment. Full of examples, up-to-date analysis and challenging student test material, this is a fully comprehensive study aid. The book begins by examining the macro environment (including, legal, political, technological and social) before moving on to discuss firms and markets (including chapters on internal factors, corporate responsibility, competition and international business).

Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers. The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook.

THE STUDENT CENTRE

The Student Centre contains material to accompany the study of The Business Environment. This material includes:

  • Learning Objectives
  • Key Concepts
  • Revision Notes
  • Weblinks
  • Multiple Choice Questions
  • Glossary

Click on the menu to the left of this page to view these resources.
Chapter-by-chapter resources may be viewed by clicking on the drop-down list.

THE LECTURER CENTRE

The Lecturer Centre for this title contains a wealth of downloadable material for lecturers who adopt The Business Environment, comprising:

  • Lecture Outlines
  • Suggested Solutions to Case Studies
  • Chapter Review Questions
  • Activities
  • PowerPoint Slides
  • Testbank

ACCESSING THE LECTURER CENTRE
The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY
If you are considering using The Business Environment for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.

Click on the link at the base of this page to return to the Information Centre.



To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.