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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
Building the Price Foundation

Internet Exercises

It's Wednesday and you just completed your midterm exams. As a reward for your hard work, a friend sent you a pair of free tickets to a popular Broadway show in New York City for 7:00 P.M. Saturday night. Check out the following online travel services to book a round-trip ticket, leaving from Chicago's O'Hare (ORD) airport around 5:00 P.M. on Friday to New York City's La Guardia (LGA) airport. On Sunday, you'll leave La Guardia around 5:00 P.M. and return to O'Hare. Which of the following online travel services provides the cheapest fare and fewest restrictions? Check out our search and see if you can beat the prices we obtained in late 2001. And don't forget to eat at the Carnegie Deli while you're in New York!

  • Cheap Tickets (www.cheaptickets.com). Lowest price: $210.00 from American Trans Air.
  • Orbitz, the new online travel service owned by the major airlines (www.orbitz.com). Lowest price: $335.00 from Continental Airlines.
  • Travelocity, the leading online travel service (www.travelocity.com). Lowest price: $317.50 from American Trans Air.

[NOTE: You were not asked to search Expedia.com or Priceline.com because you may accidentally order a ticket without meaning to do so.]








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