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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
From Marketing Communication to IMC

Internet Exercises


Consult the Cluetrain website (www.cluetrain.com). Write a report for your instructor on the founders' viewpoint and concerns about the use of the Internet for business. Draft a set of guidelines for responsible online marketing communication that address the issues raised by Cluetrain.








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