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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
PR: The Credibilty Builder

Internet Exercises


The premier job site for the global public relations industry is Workinpr.com (www.workinpr.com). It is a partnership between the two leading U.S. public relations associations--the Public Relations Society of America (www.prsa.org) and the council of Public Relations Firms (www.prfirms.org). The workinpr.com site offers job-search capabilities as well as up-to-date industry research and career information. Explore all three of these sites and do an analysis of the field of public relations and how it relates to your personal interests and skills. Prepare a sheet with one column on the left that lists job requirements (what employers are looking for) and in the column on the right analyze yourself on these requirements. Write a conclusion that states whether public relations would be a good career option for you.








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