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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
Managing Services

Internet Exercises

The American Marketing Association provides a variety of useful services for anyone interested in the latest services marketing concepts and strategies. Go to AMA's home page (www.marketingpower.com), type "services marketing" in the search engine to review the information and services available. If you click on "AMA" and "publications," articles from a variety of publications, including Marketing Health Services, can be reviewed. Investigate a services marketing topic of interest to you.

  1. What publications are available regarding the topic you selected?
  2. Describe two insights you obtained from the summaries of the publications.








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