PowerText Interactive eBook

Note to QUT students: This is an example of the marketing book of the future (This is a demonstration only).

Marketing 7e PowerText:
Interactive Learning and Assessment eBook
Kerin/Berkowitz/Hartley/Rudelius

PowerText is designed as an integrated e-learning product that students can use to compliment or, in-place of, a printed textbook. It provides both professors and students with tools to breach the gap between reading and exam taking. This product adds value by measurably improving student performance through the use of prescriptive interactive learning paths and pre- and post-testing that help students maximize their learning.

Content Features:
· Full textbook content in a browsable form
· Animated figures from the text
· Interactive exercises
· Links to Websites for all companies and institutions discussed in the text
· Discussion questions (email answers to the professor
· Video segments from video cases integrated into the chapter
· Quizzing
· Daily News Feed
· Weekly Updates

Online Tools for Students:
· Learning Styles Assessment Tool
· Personal Study Plan
· Note Taking Tool
· Highlighting Tool

Online Tool for Instructors:
· Professor Class "My PowerText"

To view the Marketing 7e PowerText click here:
http://www.mhhe.com/powertext/kerin

2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.