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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
Consumer Behaviour

Internet Exercises

The size and economic significance of racial/ethnic subcultures in the United States has been documented by the 2000 Census. Population statistics supplied by the U.S. Census are readily accessible as www.census.gov. These statistics coupled with data useful for marketing purposes offer valuable insights into the growing diversity of the U.S. population.

The Selig Center for Economic Growth at the University of Georgia provides useful information on the buying power of African-Americans, Hispanics, and Asian-Americans-the three largest racial/ethnic subcultures in the United States. Visit the Center's website at www.selig.uga.edu/ for answers to the following questions.
  1. What is the most recent estimate of the buying power of African-Americans, Hispanics, and Asian-Americans in the United States.
  2. In which states is African-American buying power the highest? Which states have the highest Hispanic and Asian-American buying power?








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